As one of the older areas of Sydney, the Inner West has a long and varied history, having been constantly reshaped and re-purposed by a range of people, across class and industry divides. Because of this, many places in the Inner West have, by necessity, been creatively reimagined many times, using existing structures in new and inventive ways. This has created a vibrant and fitting home for the mix of cultures, ideologies and experiences that have come to define the community.
This identity needed to provide a framework for all of the council communications, local events and community programs. It has been designed to capture this diverse and eclectic nature — featuring some of the iconic places, spaces and historic architectural forms of the area, and using them as a framework to house the progressive ideas, events and perspectives that define Inner West culture. It recognises that the area is a creative place — made so by the local community, the council and the visitors.